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Vortex Brands Co. is a multifaceted holding company bridging traditional industry with the digital economy. Our team combines decades of experience in finance and technology to identify high-growth opportunities, maintaining a steadfast commitment to transparency and long-term value for our partners and stakeholders in an evolving global market.
ADVISORY | PUBLISHING | ECOMMERCE
ADVISORY | PUBLISHING | ECOMMERCE
Kevin M. Herndon
Head of
Revenue
As Head of Revenue for Vortex Brands, Kevin M. Herndon oversees the strategic growth, human resources, and financial performance across the company’s diverse business divisions. With extensive experience spanning commercial real estate, eCommerce advisory, and the broader financial markets, Kevin is uniquely positioned to champion and execute Vortex’s multifaceted revenue missions.
Throughout his career, Kevin has specialized in navigating complex economic landscapes while upholding rigorous standards of regulatory compliance and human resources management. This comprehensive background allows him to seamlessly integrate asset security with scalable growth, ensuring that Vortex Brands builds a stable, compliant, and well-resourced foundation for long-term profitability and sustainable expansion.
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Valerie Miller
Head of Strategic Partnerships
As Head of Strategic Partnerships for Vortex Brands, Valerie Miller spearheads the cultivation and management of critical alliances across the company's diverse business units. Originally from the UK, Valerie brings a refined, international perspective to the firm, ensuring that stakeholders, advisors, and corporate partners remain seamlessly aligned with Vortex’s overarching growth objectives.
Prior to joining Vortex, Valerie built an impressive career working within top-tier investment banks on both sides of the Atlantic, which included providing specialized advisory and relationship management for major media and publishing houses. Her deep-rooted experience in global finance uniquely positions her to foster the strategic partnerships and cross-industry alliances necessary to scale Vortex Brands' diverse operations and market reach.
Layne Higley
Business Development Manager
As Business Development Manager for Vortex Brands, Layne Higley drives the strategic expansion of our Commercial Real Estate advisory and investment network. With a robust background in commercial property advisory, financial structuring, and B2B relationship management, Layne is instrumental in connecting high-net-worth investors and property owners with vetted developers and high-yield opportunities.
Prior to joining Vortex Brands, Layne spent nearly a decade with a high-performing boutique commercial brokerage, where he collectively contributed to a $3 billion transaction portfolio. This deep-rooted experience across diverse asset classes and regional markets provides him with a unique vantage point for navigating complex economic cycles and delivering strategic, long-term value to our clients.
Dan Choi
Analyst
As an Analyst for Vortex Brands, Dan Choi provides critical research support and comprehensive financial modeling across the company’s diverse business units. By delivering precise, data-driven insights, Dan empowers the executive and advisory teams to rigorously evaluate strategic opportunities and lends support to financial structuring with detailed forecasts and modeling.
A recent finance graduate, Dan brings diverse experience from a private family office with real estate and mining holdings, alongside an eCommerce startup where he provided market research for the app development team. This multifaceted exposure to digital, commercial, and hard asset markets perfectly complements Vortex Brands’ core divisions, allowing him to construct robust analytical frameworks that translate complex economic data into actionable wealth strategies.
The best deals look easy because the team behind them did the hard work of disagreeing in private. We’ve built a culture where the truth travels fast, so your goals can travel further.
The best deals look easy because the team behind them did the hard work of disagreeing in private. We’ve built a culture where the truth travels fast, so your goals can travel further.
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